Who is Schmidt BV?
Schmidt BV is the specialist in high-quality plastic lift-and-slide doors. For more than 45 years, they have been developing and producing advanced sliding doors that combine aesthetics, safety, and energy efficiency. With their own profile system, they deliver customized solutions suitable for passive houses and low-energy homes. They serve window manufacturers, planners & architects, and private builders, among others. As a company with a passion for innovation, they are strongly committed to quality, sustainability, and collaboration in the construction sector.
The Situation
Schmidt BV is collaborating with strategic partner Exitable to accelerate innovation and digitization—and The Online Content Wizard™ is the tool that makes it possible. In December 2024, Exitable became acquainted with the wizard and immediately saw its potential for Schmidt BV. Their communication was then mainly fragmented and time-consuming, without a clear line or target audience-oriented approach.
The Challenge
- Content creation took too much (fragmented) time.
- Branding and tone of voice lacked coherence.
- Target groups (consumer, distributor, architect) were not approached with sufficient focus.
- Social media and newsletters were used ad hoc, without a strategy.
The Approach
In January 2025, change occurred. During a project meeting, value propositions, core messages, and target groups were sharply defined. After that, the deployment of The Online Content Wizard™ began, which Exitable implemented with Roman (the one-person marketing department of Schmidt BV) and Onne.
Workflow in brief:
- Enter ideas
- Determine target audience
- Choose channel (Instagram, Facebook, LinkedIn, newsletter, blog)
- AI generates content (social posts, carousels, newsletters, blogs)
- Publication proceeds automatically via templates, Google Drive & system links
Roman scheduled multiple posts, newsletters, and blogs weekly. Thanks to the carousel generator, visually appealing Instagram carousels appeared automatically according to a recognizable structure. All content was clearly stored in Google Drive. Additional integrated tools such as AI Prompt Magic (tone-of-voice, goals, target groups), the ‘Ideas Ahead’ function, and consistent visual branding (persona-focused) completed the system.
The Results
- Time savings: content creation that previously took hours is now ready in minutes.
- Efficiency: planning and publication functions work automatically, even during other activities.
- Growth: more followers, increased interaction on social media.
- Quality: error-free content, CTAs, and blogs, tailored to the right products and target groups.
- Ease of use: smooth, technically problem-free platform.
- Peace & structure: clear content strategy, without ad-hoc stress.
The Impact
Thanks to the collaboration with Exitable and the deployment of The Online Content Wizard™, Schmidt BV has gained control over their content process. What were once isolated posts is now a streamlined, strategic approach with visible impact.
“The system finally gives us peace and overview in our communication. Where we used to spend hours on individual posts, we now generate complete campaigns in no time.” – Roman, Schmidt BV
What Makes this Relevant?
This case shows how AI, structure, and smart tooling help SMEs to digitize and innovate in an efficient, professional manner—even without a large marketing team.
3 reacties